Perhaps the future of media lies in a retreat to the past.
A new study commissioned in the U.K. by the Radio Advertising Bureau concluded that listening to the radio makes people happier than watching TV or surfing the Internet.
1,000 Britons participated in the study, using their smartphones to respond to questions about their media consumption and emotional responses at various times of the day.
“On average, when consuming radio, happiness & energy scores increase by 100% and 300% compared to when no media is being consumed,” the study found. But happiness increased most when that media was the radio.
Radio is a kind of “lifestyle support system,” the authors wrote, which helps people feel better as they go about their days. Many respondents didn’t realize how important radio was in their lives until they had participated in the exercise.